Work

A truly integrated campaign to create a property for Watson’s with the aim of making them the preferred retail store of the younger generation.

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Connecting music, the biggest cultural driving force, to the brand was fire. To watch the hottest acts in the country, all people had to do was purchase a requisite amount of Watson’s products.

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The result was:

167% ROI Sales vs Expense

P25M-worth of Media Mileage

10K Attendees Araneta Full House

Brand’s highest SOE & SOV to date

Record-Breaking Increase in App DLs

Surge in online traffic vs average monthly

Metro Manila Film Festival P1

Connecting old and new technology, humans and machines to promote 6 films for Netflix and kindle conversations around the titles.

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Going old school by using the traditional site where movie ads used to be painted decades ago and going high tech by delivering the movie art card at the end of an in-app video. Users then get to click and choose different titles to learn about them.

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Connecting people to people by getting influencers to talk about their favorite films, scenes, and artists.

Sports brand PUMA wanted to recapture the Philippine eCommerce market using its latest brand ambassador LaMelo Ball and his signature shoe MB.01 debut to launch its online store puma.com. Tasked to create awareness, buzz and disrupt the space, how do you get sports fans in lockdown to engage, add to basket and click to pay?

Intersections used choice sneakers collectors as influencers, and a larger than life #NotFromHere mural art competition using the player’s own tagline as the theme. Getting Melo Ball as sole competition judge, partner SLAM.ph hyped the event and entries went beyond expectations. Intersections then tapped the Tenement Visual Artists to translate the winning artwork into a mural for public viewing at the Bonifacio Global City.

2021: Bea Alonzo

Intersections launched the biggest Tanduay Calendar Girl with Bea Alonzo, the star of the era, multi-awarded cinema beauty and social media celebrity. A Perfect Match for Tanduay when legend meets legend.

Helmed by Intersections creating drama and intrigue in the style of diva and filmdom, social media was filled with anticipation. Well-timed and catchy posts hyped by Bea fanned the excitement, successfully leading to a massive streaming reveal via Facebook and YouTube. The Premiere of the first Tanduay Calendar Girl film captures an exuberant Bea, a look through the lens of celebrity photog Mark Nicdao, and spliced with behind-the-scenes footage—all the inside stuff treats created for an adoring public.

FELCO success owes mainly from pushing products through establishments. How do you continue selling when the market is on lockdown?

FELCO worked with Intersections on its pioneer foray in eCommerce opening felco store.ph, its online shop. Under this eComm campaign,Intersections maximized digital solutions, creating eComm optimised content and assets. The strategies successfully used sponsored ads,and search optimization to promote sales bundles, and other activations. The effort realized 764% over-delivery on sign-ups.

Panata Awards

In 2020, Intersections produced the first pandemic-driven PANAta Awards on virtual-mode to record-breaking success in number of entries, 3M unique viewers, and 16k organic views from its target audience. How do you top that?

PANA partnered with Intersections’ experiential marketing arm Praxis and devised PANAta Awards 2021’s clever theme Hilaraya, a portmanteau of the words hila, (to pull), and hiraya, (defined as the fruit of one's hopes, dreams and aspirations.

During the economic downturn due to the pandemic, the market needed access to credit and financing services. How do you ensure your brand is top of mind in times of necessity?

Home Credit partnered with Intersections on a search optimization eCommerce campaign on Google. The campaign effectively and immediately brought down cost per lead by 80%.

Car sales are heavily-dependent on showrooms and test-drives. When business went on lockdown MG had to rely on digital strategies to stimulate awareness. But how can you deliver the full experience online without drowning in Google and Facebook ad clutter?

Intersections replicated and created an interactive digital space to allow users to seamlessly and actively enjoy the MG showroom experience. The results include 10% increase in purchase intent way beyond category benchmark, 49% lead to website, 39% lead to comparison between MG and other car brands, 10% ad recall lift after exposure to campaign, 14% increase in awareness and consideration, and 95% overall positive impact score.