Work

The campaign exemplified “big bang” thinking—not just in media scale but in cultural weight to cut through the busy Holiday season across online channels.

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We dominated YouTube Mastheads and sustained momentum across mobile and Connected TV formats through December’s cluttered Christmas-to-New Year window. A rich content mix—trailers, bespoke formats, and a Squid Game-themed Christmas Bonus cover by Aegis—fueled engagement. This was reinforced by on-ground activations in key holiday hotspots, extended further through KOLs and social amplification.

Spearheaded end-to-end KOL strategy, crafted compelling content, and executed high-impact digital and on-ground initiatives that amplified Corona Sunsets Sessions in Boracay—driving strong brand visibility, authentic community connection, and powerful audience engagement across one of the Philippines’ most iconic destinations.

We set out to spark awareness, drive conversations, and deliver tangible outcomes for consumers across digital touchpoints. From social storytelling to app installs, the campaign was designed to meet users where they scroll — and convert where it matters most.

In an attention economy, we didn’t just win eyeballs — we earned attention.

From awareness to installs, scrolls to sign-ups, the campaign outperformed across touchpoints.

We didn’t just meet KPIs — we surpassed them with style.

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With unbeatable offers and exclusive Club perks, the May Nationwide Sale was more than just a promo — it was a movement that energized shoppers across digital and physical touchpoints.

We built momentum early through an online preview sale, sustained excitement during the 4-day main event, and kept the buzz alive with an extended online sale. Every phase was crafted to drive urgency, encourage sign-ups, and reward loyal customers.

Designed as a full-funnel campaign, we connected awareness with action — converting scrolls into store visits, app installs into memberships, and engagement into spend.

This wasn’t just a sale — it was a seamless retail experience that delivered value for shoppers and results for the brand.

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TikTok #HashtagChallenge + Branded Mission + Branded Effect

Watsons PH aimed to strengthen their positioning as the go-to place for various personal care essentials and emphasize the ease of being able to #FindItAtWatsons..

Thus, they called for the TikTok community to join in the #FindItAtWatsons challenge, utilising the Branded Effect to select their favourite Watsons products.

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Utilizing technology to address pain points, we show our ads exactly when consumers need us most through Weather-Triggered Ads.

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Our ads automatically go live when the heat index reaches its peak -offering cooling solutions. These make our ads feel not just relevant, but timely and helpful.

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Whether someone’s sweating it out in traffic or scrolling at home under the sweltering sun, we’re right there with them.

A truly integrated campaign to create a property for Watson’s with the aim of making them the preferred retail store of the younger generation.

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Connecting music, the biggest cultural driving force, to the brand was fire. To watch the hottest acts in the country, all people had to do was purchase a requisite amount of Watson’s products.

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The result was:

167% ROI Sales vs Expense

P25M-worth of Media Mileage

10K Attendees Araneta Full House

Brand’s highest SOE & SOV to date

Record-Breaking Increase in App DLs

Surge in online traffic vs average monthly

Connecting old and new technology, humans and machines to promote 6 films for Netflix and kindle conversations around the titles.

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Going old school by using the traditional site where movie ads used to be painted decades ago and going high tech by delivering the movie art card at the end of an in-app video. Users then get to click and choose different titles to learn about them.

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Connecting people to people by getting influencers to talk about their favorite films, scenes, and artists.

Sports brand PUMA wanted to recapture the Philippine eCommerce market using its latest brand ambassador LaMelo Ball and his signature shoe MB.01 debut to launch its online store puma.com. Tasked to create awareness, buzz and disrupt the space, how do you get sports fans in lockdown to engage, add to basket and click to pay?

Intersections used choice sneakers collectors as influencers, and a larger than life #NotFromHere mural art competition using the player’s own tagline as the theme. Getting Melo Ball as sole competition judge, partner SLAM.ph hyped the event and entries went beyond expectations. Intersections then tapped the Tenement Visual Artists to translate the winning artwork into a mural for public viewing at the Bonifacio Global City.